New Product Marketing  Tags: business_and_economics products marketing new_product  

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Q.658.8343 En19
Communications Library Reference

Covers short histories of leading brands (including consumable products, personal products and durable goods) in the US, including the origin, marketing and advertising strategies of these brands, as well as further readings.

http://www.mergenthorizon.com.proxy2.library.uiuc.edu/rp/xa/uhome

Mergent Horizon is a filtering front end of 6200 companies from the various exchanges in ferreting out information when performing competitive analyses about companies and industries. Capabilities include:

* Identifying companies simply by entering a product or trade name
* Highlighting the relationships between a company's major customers, suppliers and partners
* Analyzing data for sector aggregates or averages, as well as for individual companies
* Screening companies with hundreds of quantitative and qualitative fields and custom formulas
* Creating reports including Company Profiles, Competitors by Product, and Drug/Medical Device
* Reporting of Events Calendar including earnings reports and FDA meetings

Mergent Horizon is highly recommended for projects related to compeitive intelligence on B to B marketing and industrial distribution. Urbana campus users only and six researchers may use it at a time.

UIUC Online Research Resources

http://www.library.uiuc.edu/orr/get.php?instid=407393

Includes detailed reports on new consumer product skus along with images, product pricing information, and some advertisements for those products. Coverage is from 1980-present, results are presented in reverse chronological order. Click on the "Research For Libraries" in "Subscriber Access" box in order to search.

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