New Product Marketing  Tags: business_and_economics products marketing new_product  

To find print copies of journals, search the Online Catalog. To find the electronic version, go to Online Research Resources (using keyword "product" etc.)

The Business & Economics Library Staff can assist you in getting started with these and other resources.  If you have any questions, please e-mail BEL@library.illinois.edu.

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UIUC Online Research Resources

http://www.library.uiuc.edu/orr/about.php?resid=2649

Print
658.57505 JOU
BEL Periodicals

"The objective of the journal is to publish articles that enrich the practice of product and brand management while simultaneously making significant contributions to knowledge of product and brand issues."

UIUC Online Research Resources

http://www.library.uiuc.edu/orr/about.php?resid=1686

Print
658.57505 JO
BEL Periodicals

"Its purpose is to bring to managers and students of product innovation the theoretical structures and the practical techniques that will enable them to operate at the cutting edge of effective management practice...Presents the research, experiences, and insights of academics, consultants, practicing managers, economists, scientists, lawyers, sociologists, and thoughtful contributors from other professions and disciplines...Articles are based on empirical research, well-considered observations of management experience, and state-of-the-art reviews of important issues as well as conceptual and theoretical developments."

UIUC Online Research Resources

http://www.library.uiuc.edu/orr/about.php?resid=11193

"A peer-reviewed, multidisciplinary journal that focuses on the theoretical, methodological and practical dimensions of moving towards sustainable and eco-product and service design and development."

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