Principles of Retailing  Tags: business_and_economics retail  

The Business & Economics Library Staff can assist you in getting started with these and other resources.  If you have any questions, please e-mail BEL@library.illinois.edu.

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Articles, news, and statistics for the marketing and advertising industry. Includes special reports such as Annual Agency Report and Annual Salary Survey.

Print
Q.658.8343 En19
Communications Library Reference

Covers short histories of leading brands (including consumable products, personal products and durable goods) in the US, including the origin, marketing and advertising strategies of these brands, as well as further readings.

Presents comparative business statistics.  Each entry features data and market description, a list of producers or products along with their respective market share, and cites original sources.

Recent editions are available online.

Older editions are available in print at BEL Reserves (380.105 M342).

UIUC Online Research Resources

http://www.library.uiuc.edu/orr/get.php?instid=247372

Provides consumer market reports including information on consumer trends and recent market developments. Also provides current news articles on related market activity.

UIUC Online Research Resources

http://www.library.uiuc.edu/orr/get.php?instid=258366

Contains demographic, economic, and background marketing statistics for over 200 countries, as well as market and economic forecasts to the year 2010. GMID also contains major market reports and consumer lifestyle reports for countries from all over the globe.

To locate statistics, look under Search Industries (in the upper left corner of the Home/Welcome page). You can generate tables of statistics on Consumer, Industrial, and Service Markets by clicking on the appropriate link. The next step requires you to select among several countries. You can also use the green toolbar at the top of the page to explore by Industries, Countries, and Consumers. If you need a table about Food Shopping Habits in Croatia, this is the resource for you.

Database Help:

http://www2.gmid.euromonitor.com/PDFs/GettingStartedGMIDv3.pdf

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